**Update July 31, 2011**
I found a display of the old packaging at Walmart. Now you understand why I was attracted to the new advertising campaign!
I found a display of the old packaging at Walmart. Now you understand why I was attracted to the new advertising campaign!
Shopping for feminine products is not only about personal taste but about wisely picking your preference. A wide assortment awaits on the store shelf, each enticing you to choose their product...overnight, regular, long, heavy, light, super absorbent, medium absorbent, light, super thin, super thick, Kotex, Stayfree, Always, OB, Tampax. The list goes on! I'm not sure if men understand that picking out feminine products is like picking out a new car. Well maybe not quite the same!
I have used the same brand for YEARS but decided I need a change. While browsing the aisle at my local supermarket, I was immediately drawn to this Kotex box! Kotex has changed its marketing strategy I see. They used to be geared to "older" ladies! I LOVED the colour and creative design leaping out at me from this box!
I couldn't wait to get home and see what was inside. This is what I found...
Funky design! Now the true test is yet to come. Do they work as well as my handy dandy, tried and true favourite feminine product? I'll keep you posted! I am a sucker for creative, colourful design! Hey, if this marketing strategy works to help make our monthly cycle more bearable then bring it on!
